https://www.brandwater.co/home-1 daily 1.0 2018-04-25 https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1520191157253-4XCY7O18GKXAP8XW42E8/daniel-hjalmarsson-269424.jpg Brandwater. Brand consultants based in New York City. - Data doesn't grow brands. We do. Strong brands leverage emotion and human response to deliver profits and growth. Our efficient, proven method unearths the insights that will strategically align your brand's creative expression with your goals. Learn about our Immersion Method https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1520186245267-K0YSFH5WGRGREPQE9TIM/felix-russell-saw-293885.jpg Brandwater. Brand consultants based in New York City. https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1520892828709-0LKNP9ZVEICCQVTO1VK0/toa-heftiba-134306-unsplash.jpg Brandwater. Brand consultants based in New York City. https://www.brandwater.co/drink daily 0.75 2018-04-17 https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1520893637986-9HXJY4SMBSK4NURF3857/toa-heftiba-296465.jpg How can Brandwater help you? https://www.brandwater.co/new-index daily 0.75 2018-04-12 https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1521226147673-PXJSJRNYH5945JRDIO08/john-salvino-274113-unsplash.jpg Immersion Method https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1521226201708-WKKXBSVDUK3DMWBANI8S/john-salvino-274113-unsplash.jpg Immersion Method https://www.brandwater.co/donate-index-impact daily 0.75 2025-05-12 https://www.brandwater.co/blog-impact daily 0.75 2025-05-12 https://www.brandwater.co/blog-impact/example-blog-post-1-g85lw monthly 0.5 2017-11-09 https://www.brandwater.co/blog-impact/example-blog-post-2-hpk8a monthly 0.5 2017-11-09 https://www.brandwater.co/clients-clients daily 0.75 2018-04-12 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Her focus on branding began at Silicon Valley startups and continued in the fashion and beauty world, where she helped lead several major retailers into the social media age before going 'agency side.' She has recently been focused on projects where brand and user experience influence each other. Photo by Drew Gardner https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1535141985933-JUPNY4KGQQ2MC75ZTTM5/abby+%26+katie_082.jpg Brand Team: Katie Degentesh and Abby Hirschhorn - Did we say "seamless partnership"? Photo by Joseph Moran https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1535638865141-QJ1XTW2341KA66K7CXNY/abby+hirschhorn_158.jpg Brand Team: Katie Degentesh and Abby Hirschhorn - Abby Hirschhorn Co-Founder + Chief Strategist Innovator and leader of a collaborative, work session driven approach to brand creation and evolution, Abby has led hundreds of new or evolving brand teams across industries and geographies to create an aligned, inspired, focused brand direction and a brand-centric culture. She is a thought leader who pioneered the use of ethnography in consumer research and strategic brand planning to major marketers, ushering in the transformational era of consumer insight-based marketing that has become the new normal, and is increasingly priceless in our data-driven and complex media environment. She is an independent thinker and valued speaker, mentor, sounding board and partner for colleagues and clients. Photo by Joseph Moran https://www.brandwater.co/immersion-method daily 0.75 2018-03-12 https://images.squarespace-cdn.com/content/v1/5a3bf250f43b55fc9e07cc3f/1520894081900-RX7I4NKHJLFF364JAG9T/sharon-pittaway-117630-unsplash.jpg Copy of Immersion Method - Step 1: Positioning A full- or half-day work session to align and inspire your team around the authentic purpose, content and flavor of its brand. This is where work and play meet – but you will work. Two forces shape this worksession: creativity and reductive thinking. Your brand gets humanized, and no one leaves uninspired. 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